Free «Peculiarities of Cross-Cultural Marketing» UK Essay Paper

Free «Peculiarities of Cross-Cultural Marketing» UK Essay Paper

The process of internationalization and globalization of production, the rapid growth of international trade and direct investments have increased the importance of international cross-cultural marketing in the company’s strategies.

Buy Peculiarities of Cross-Cultural Marketing essay paper online

Become our VIP client
Title of your paper
Type of assignment
Academic level

Total price:  

* Final order price might be slightly different depending on
the current exchange rate of chosen payment system.

Corporations, which perform a global marketing strategy, seek to create brands of competitive quality, and which should be sold at an affordable reasonable price in the global market. Thus, the international market - it's the same thing as the domestic market, but which operates in the world. The cornerstone of the global marketing concept involves the market orientation on a particular country in order to meet the need and desires of the customers. Corporations standardize many of their methods (approaches), and give them a practical performance on a worldwide basis. Certain solutions are applied and implemented in all countries, while some firms require investigation and consideration of local market characteristics of each foreign country (Schomer, 2000).

Limited Time offer!

Get 19% OFF


Groups of prospective buyers with similar needs define global market segments and international companies develop a cross-cultural plan aimed at standardizing the products in a general sense. This could mean that the global marketing plan provides international market with unified product, but special advertising schemes depends on the country, orr on certain brand for all countries with unique characteristics of specific market segment, brand name or image products to fit the needs of the country.

Therefore, a thorough study of the peculiarities of a country, the history of its domestic market, the success of other brands of your company or competitors is fundamentally important for the manager, who promotes the brand on the world market. The collected data will help the brand to obtain unique features to become competitive on the market of a particular country (Barik, 2010). Apparently, none of the international brands can be promoted worldwide blindly, without doing field work.

Let’s earn with us!

Get 10% from your friends orders!

Learn more


Want to know what your projected final grades might look like?

Check out our easy to use grade calculator! It can help you solve this question.

Calculate now

Related Free Economics Essays

Your request should consist of 5 char min.

Try our Service with Huge Discount

Get 15%OFF on Your first order

Order now
Online - please click here to chat