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Kraft Foods, Inc. is one of the most widespread targets of academic and popular analysis. Today, it is important to see how various elements of the organization's strategic performance are linked to its mission, vision, and stated goals. In this paper, a list of sources to be used in the strategic case analysis is provided. The main elements discussed in this paper include Kraft Foods' structure, systems, people, and culture.
Kraft Foods, Inc. (2012). The new Kraft Foods Group: Investor day. U.S. Securities and
Exchange Commission. Retrieved from
This is a presentation made on September 7, 2012, by Kraft Foods, Inc. for the U.S. Securities and Exchange Commission. The presentation contains numerous forward-looking statements, including the goal to transform the company's hierarchical structure into a lean and decentralized organization. The mere fact that the presentation was made for the U.S. Securities and Exchange Commission renders its contents as reliable and valid.
Business Wire. (2004). Kraft Foods announces new global organizational structure. Business Wire. Retrieved from http://www.businesswire.com/news/home/20040108005400/en/Kraft-Foods- Announces-Global-Organizational-Structure.
The news article provides interesting information about the changes in the company's organizational structure and allows tracing the history of structural changes and developments at Kraft Foods, Inc. The article contains factual information and represents a valuable source of data on organizational changes at Kraft Foods.
Kraft Foods, Inc. (n.d.) Kraft Foods organizational chart. Cogmap. Retrieved from
The resource provides an insight into Kraft Foods' organizational structure and presents its organizational chart. The names of Board directors are somewhat outdated, as some of them are no longer with Kraft Foods. Still, the resource creates an interesting picture of how positions and lines of responsibility are distributed at Kraft Foods.
Kraft Foods Company. (n.d.). Corporate governance guidelines. Kraft Foods Company.
Retrieved from http://www.kraftfoodscompany.com/assets/pdf/Corporate_Governance_Guidelines.pd f.
This is a very reliable source of inormation about the company's Board of Directors and its committees. The document provides detailed information regarding the Board's performance evaluation and succession planning procedures. It can be used to evaluate the role of teams and committees in the organization's structure.
Kraft Foods. (n.d.). Budgeting and strategy. The Times. Retrieved from
The resource provides detailed information on the principles of budgeting and planning at Kraft Foods, Inc. The resource was created by the company itself and published on The Times 100 website, which confirms the reliability and relevance of the information provided.
Kern, A. (2009). Can Kraft Foods meet its required business performance in a weak
economy? Seeking Alpha. Retrieved from http://seekingalpha.com/article/142817-can- kraft-foods-meet-its-required-business-performance-in-a-weak-economy.
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In this article, Andy Kern speaks about the ways in which Kraft Foods can measure its performance and meet the desired strategic performance targets. The article is based on factual information but also includes many speculative statements. Its reliability is quite low, but the resource can still be used as helpful guidance in the analysis of the company's planning and performance measurement mechanisms.
Reuters. (2013). Kraft Foods Group, Inc. Reuters. Retrieved from
The resource provides brief but dense professional information on the key executives at Kraft Foods, Inc., including John Cahill, Executive Chairman of the Board, and W. Anthony Vernon, Chief Executive Officer. The information is purely factual and can be used to evaluate the most important qualifications, skills, and experiences of the people working at Kraft Foods.
Dilger, D.E. (2010). Kraft Foods adds new support for employees choosing Mac. Apple Insider. Retrieved from
The article tells the story of employee support at Kraft Foods, Inc. "Bring Your Own Computer" program goes in line with the company's trend to restructure its centralized monolithic culture. The articlle is interesting and quite relevant in the context of the company's strategic and cultural analysis.
Kraft Foods Company. (2010). Workplace and culture: Becoming performance-driven,
values-led. Kraft Foods Company. Retrieved from http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/kraftfoods_respon sibility_report.pdf.
It is a section of the company's 2010 report that links the organizational culture at Kraft Foods, Inc. to its people. The report offers valuable information on the principles and values of people development at Kraft Foods. The report is a reliable source of data and will be particularly helpful in evaluating the company's attitudes towards its staff.
Kraft Foods. (n.d.). Our culture of people development. Kraft Foods Company. Retrieved
Here, the company speaks about the values and principles of people development it is currently pursuing. Kraft Foods (n.d.) claims that employee development is the company's way of life. Unfortunately, it is not clear whether all employees agree with these values and principles. However, obviously, the company is strongly committed to developing and maintaining the professionalism of its key staff.
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Kraft Foods. (n.d.). How Kraft Foods is cooking up a change management culture. Paradigm
Learning. Retrieved from http://www.paradigmlearning.com/documents/cs%20kraft%20004.pdf.
In this document, the organizational culture of Kraft Foods is considered from the information system’s perspective. The resource can be of value, when discussing the role and importance of change management in the organizational culture of Kraft Foods.
Bauer, T. & Erdogan, B. (n.d.). Organizational behavior, v.1.0. FWK Reader. Retrieved from
The resource is a part of a larger textbook by Bauer and Erdogan (n.d.) that is available online. One of the most interesting aspects of this book is that the authors describe the organizational culture at Kraft Foods, Inc. as "stable". According to the authors, Kraft Foods is too bureaucratic and centralized, and this relevant information can be used to justify the most recent changes in the organizational strategy and structure of this renowned company.
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