ORDER 1
 
Free «Holistic package design and consumer brand impressions» UK Essay Paper

Free «Holistic package design and consumer brand impressions» UK Essay Paper

Orth, Ulrich & Malkewitz, Kevin. (2008). “Holistic package design and consumer brand impressions.” Journal of Marketing, 72(3), 64-81.

Buy Holistic package design and consumer brand impressions essay paper online

Become our VIP client
Title of your paper
Type of assignment
Academic level
Spacing
Urgency
Currency
Pages

Total price:  

* Final order price might be slightly different depending on
the current exchange rate of chosen payment system.

The article develops guidelines for productive packaging designs. The study identifies packaging as a product differentiation factor and, as a source of customer satisfaction. According to Orth and Malkewitz (2008), natural packaging promotes the credibility of a product and, therefore, outstanding products should not have complicated designs. Indeed consumers have independent perception on a product and, this creates a brand. In most cases, producers cease to control their products as soon as they reach the market. Thus, consumer’s insights surpass product or industry’s attributes. The author derives his analysis on trade-offs developed from holistic designs o products.

Ceruse, Murielle & Schoolman, Jan (2005). “The different roles of product appearance in consumer choice.” Journal of Product Innovation Management, 22(1), 63-81.

Limited Time offer!

Get 19% OFF

0
0
days
:
0
0
hours
:
0
0
minutes
:
0
0
seconds
 
Code:

The article acknowledges product design as a source of differential advantage. Consumers make purchase decision based on product appearance. The article evaluates the role of product’s appearance on consumer’s decisions making. In particular, the article analyzes the role of appearance in consumer’s insight. According to the author, most consumers overlook product attributes. The study tests the role of consumer insight on product choice and consumer loyalty, though a quantitative approach. The author maintains that managers are yet to exploit the value of appearance in their models.

Blijlevens, Janneke. Creusen, Marielle and Schoormans, Jan (2009). “How Consumers Perceive Product Appearance the Identification of Three-Product Appearance”, International journal of design, Vol 3, No3.

Let’s earn with us!

Get 10% from your friends orders!

Learn more

Companies communicate the meaning of a product through its appearance. Indeed, consumers indentify a product based on its appearance. According to the article, consumers categorize a product based on its physical appearance. In most cases, consumers do not consider the unseen values of a product. Additionally, consumers rate a product based on its physical appearance, rather than the underlying standards. Throughout the article, the author attempts to create a connection between quality and the “Three-Product Appearance” of a product. The article also illustrate disconnect between consumer insight and product values.

Want to know what your projected final grades might look like?

Check out our easy to use grade calculator! It can help you solve this question.

Calculate now

Related Free Review Essays

Your request should consist of 5 char min.
 

Try our Service with Huge Discount

Get 15%OFF on Your first order

Order now
x
Online - please click here to chat